Project Description

HUAWEI P10 PicturePerfect Roadshow 2017

We put the new highlights of the HUAWEI P10 on the road and in the stores

In March 2017, we are embarking with HUAWEI on the great PicturePerfect Tour through six major German cities. The reason why is the brand new HUAWEI P10. Our message is that the new P10 offers three very special highlights – the Leica Dual 2.0 camera, its selfie mode for the best self-portraits of all time and a particularly powerful battery.

The package includes a professional photo studio for unique group photos, a power-and-pace corner in which the battery’s performance and charging time are displayed symbolically and a selfie station for the best in fun self-portraits.

The three training stations and the exclusive locations will make our P10 Tour a very special event for our guests – buyers and salespeople in retail, managers and the online set of bloggers and YouTubers. The Classic Remise in Düsseldorf, the Colonia Nova Loft in Berlin or the Akademie der Künste in Hamburg are just three of our six tour stops. In addition to mingling and relaxing there will also be an exceptional P10 photo exhibition and a tombola with fantastic prizes for our guests.

In the background: JET project managers, JET trainers, JET promoters, JET logisticians and creatives for strategy, development, execution, supervision and support – everything for a perfect product experience.

The result is 6 cities, 14 days, 800 guests and a totally successful HUAWEI P10 road show.

Project details

  • 14 days in six top locations

  • 95% participation rate

  • Three training stations for the P10 highlights (selfie mode, Leica camera and battery)

  • 800 invited guests from all over Germany